A Study of Fraudulent Practices Adopted By Producers and Intermediaters and Remedial Practices

Mr. Harsh


          The philosophy of marketing is based on consumer. The consumer is not only the heart of marketing but also the controller of marketing functions. In reality consumer may be ‘King’ of corporate activities, but King is misguided by his Kingdom This paper discuss the different type of fraudulent practices such as exorbitant prices of products and services, deceptive selling practices, false and misleading advertisements, defective quality higher prices, sale of hazardous products to ignorant consumers, suppression of material information etc. Adopted by producer/seller and intermediaters and also explain the remedial actions such as to remove the defect pointed out, replace the goods with new goods of similar description, return to the complainant the price etc. The main objective of the study  is to analyse the role of consumer protection act 1986 in protecting consumers from fraudulent practices In this paper data were collection is collected through various sources like internet, journals, magazines, text books of various authors and Newspapers. At least some suggestion and recommendation given that might further improve the consumer protection regime in the country.

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