Innovative Marketing through Boat: A Case from Egypt

Dr. Shankar Chatterjee


In this article an innovative as well as unique selling of clothes, dress materials, bed sheets etc., through boat to the passengers of ship is presented. The case was studied in Egypt in October 2018.  While going by huge ship from Aswan city to Luxor city of Egypt through the Nile River such marketing was observed, this takes place around Esna city in the cruise itself while it was moving and around two kilometers onwards such marketing takes place.  A large number of boats, manually operated by two persons, were involved in this business.

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