Innovative Marketing through Boat: A Case from Egypt

Dr. Shankar Chatterjee

Abstract


In this article an innovative as well as unique selling of clothes, dress materials, bed sheets etc., through boat to the passengers of ship is presented. The case was studied in Egypt in October 2018.  While going by huge ship from Aswan city to Luxor city of Egypt through the Nile River such marketing was observed, this takes place around Esna city in the cruise itself while it was moving and around two kilometers onwards such marketing takes place.  A large number of boats, manually operated by two persons, were involved in this business.


Full Text:

PDF

Refbacks

  • There are currently no refbacks.


Copyright (c) 2018 Edupedia Publications Pvt Ltd

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Publisher

EduPedia Publications Pvt Ltd, D-351, Prem Nagar-2, Suleman Nagar, Kirari, Nagloi, New Delhi PIN-Code 110086, India Through Phone Call us now: +919958037887 or +919557022047

All published Articles are Open Access at https://edupediapublications.org/journals/


Paper submission: editor@edupediapublications.com or edupediapublications@gmail.com

Editor-in-Chief       editor@edupediapublications.com

Mobile:                  +919557022047 & +919958037887

Websites   https://edupediapublications.org/journals/.

Journals Maintained and Hosted by

EduPedia Publications (P) Ltd in Association with Other Institutional Partners

http://edupediapublications.org/

Pen2Print and IJR are registered trademark of the Edupedia Publications Pvt Ltd.