Viral Marketing

DR ANJU BALA

Abstract


Viral marketing is the rapid sharing of an idea. A portion of this idea contains a marketing message about buying a product or service. Viral marketing uses communications networks that are already in place. Creating a marketing campaign that “goes viral” is the goal of every marketer. When choosing visual, first make sure it matches your brand. Never make a video or include an image that compromises your brand in any way .However, one also need to make sure that the visuals are viral-worthy. Make them humorous, informative or surprising. The more surprising, the more of a chance the item has of being shared. Play on the audience fears, hopes, dreams or sense of humor, and your campaign will be far more likely to go viral.

Full Text:

PDF

Refbacks

  • There are currently no refbacks.


Copyright (c) 2018 Edupedia Publications Pvt Ltd

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Publisher

EduPedia Publications Pvt Ltd, D-351, Prem Nagar-2, Suleman Nagar, Kirari, Nagloi, New Delhi PIN-Code 110086, India Through Phone Call us now: +919958037887 or +919557022047

All published Articles are Open Access at https://edupediapublications.org/journals/


Paper submission: editor@edupediapublications.com or edupediapublications@gmail.com

Editor-in-Chief       editor@edupediapublications.com

Mobile:                  +919557022047 & +919958037887

Websites   https://edupediapublications.org/journals/.

Journals Maintained and Hosted by

EduPedia Publications (P) Ltd in Association with Other Institutional Partners

http://edupediapublications.org/

Pen2Print and IJR are registered trademark of the Edupedia Publications Pvt Ltd.