Viral Marketing



Viral marketing is the rapid sharing of an idea. A portion of this idea contains a marketing message about buying a product or service. Viral marketing uses communications networks that are already in place. Creating a marketing campaign that “goes viral” is the goal of every marketer. When choosing visual, first make sure it matches your brand. Never make a video or include an image that compromises your brand in any way .However, one also need to make sure that the visuals are viral-worthy. Make them humorous, informative or surprising. The more surprising, the more of a chance the item has of being shared. Play on the audience fears, hopes, dreams or sense of humor, and your campaign will be far more likely to go viral.

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