A Study on Changing Customers Attitude towards FMCG Market in Indian Market

Udayagiri Raghunath, Dr. Richa Singhal

Abstract


Each business association reaches to the customers through their goods or services. To sell the products to the customers various activities are being performed. This is called showcasing and it is an important capacity. Showcasing is the execution of business activities that directs the stream of goods and services from maker to the customer. The activity directs to satisfy the human needs through trade process. In the recent years, the way Indian consumers are spending their money on various items has changed. The penetration of internet and social media has increased, as a result the purchasing behavior of Indian consumers has changed dramatically.

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