A Study on Changing Customers Attitude towards FMCG Market in Indian Market

Udayagiri Raghunath, Dr. Richa Singhal


Each business association reaches to the customers through their goods or services. To sell the products to the customers various activities are being performed. This is called showcasing and it is an important capacity. Showcasing is the execution of business activities that directs the stream of goods and services from maker to the customer. The activity directs to satisfy the human needs through trade process. In the recent years, the way Indian consumers are spending their money on various items has changed. The penetration of internet and social media has increased, as a result the purchasing behavior of Indian consumers has changed dramatically.

Full Text:



  • There are currently no refbacks.

Copyright (c) 2018 Edupedia Publications Pvt Ltd

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.


EduPedia Publications Pvt Ltd, D-351, Prem Nagar-2, Suleman Nagar, Kirari, Nagloi, New Delhi PIN-Code 110086, India Through Phone Call us now: +919958037887 or +919557022047

All published Articles are Open Access at https://edupediapublications.org/journals/

Paper submission: editor@edupediapublications.com or edupediapublications@gmail.com

Editor-in-Chief       editor@edupediapublications.com

Mobile:                  +919557022047 & +919958037887

Websites   https://edupediapublications.org/journals/.

Journals Maintained and Hosted by

EduPedia Publications (P) Ltd in Association with Other Institutional Partners


Pen2Print and IJR are registered trademark of the Edupedia Publications Pvt Ltd.