Market Orientation and Innovation of Small and Medium Enterprises in Kano State, Nigeria

Lukman Tajo Siraj, Abuga Isaac, Kabiru Haruna Danja


This study investigates the role of market orientation in stimulating firm innovation. A cross sectional survey using questionnaire was employed to collect data from a sample of 254 manufacturing SMEs operating in Kano state, Nigeria. Data for the study was analyzed using Pearson correlation and regression analyses. The results suggest that market orientation is a significant predictor of firm innovation. It’s further indicated that competitor orientation was the major contributor of firm innovation. Firms should therefore create a competitive intelligence unit to regularly monitor the activities of competitors and to evaluate the firm’s actions to conform to the competition.


Full Text:



  • There are currently no refbacks.

Copyright (c) 2018 Edupedia Publications Pvt Ltd

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.


EduPedia Publications Pvt Ltd, D-351, Prem Nagar-2, Suleman Nagar, Kirari, Nagloi, New Delhi PIN-Code 110086, India Through Phone Call us now: +919958037887 or +919557022047

All published Articles are Open Access at

Paper submission: or


Mobile:                  +919557022047 & +919958037887


Journals Maintained and Hosted by

EduPedia Publications (P) Ltd in Association with Other Institutional Partners

Pen2Print and IJR are registered trademark of the Edupedia Publications Pvt Ltd.