Increasing Trend of Digital Marketing in Indian Market

Ms. Deepika

Abstract


Digital marketing plays a significant role in today's highly competitive world. Companies, personalities, even voluntary or religious organizations, use it in some form - such as Event management, Image management, Internet marketing, etc. either to promote a product or to promote a point of view. Specifically, marketers will study consumer behavior in an attempt to understand the many factors that lead to an impact purchase decisions. Those who develop digital marketing strategies begin by identifying relevant markets and then analyze the relationship between target consumers and the product/service or brand. Often, in an attempt to gain insights, marketers employ techniques borrowed from other disciplines. 

Digital marketing plays a significant role in today's highly competitive world. Companies, personalities, even voluntary or religious organizations, use it in some form - such as Event management, Image management, Internet marketing, etc. either to promote a product or to promote a point of view. Specifically, marketers will study consumer behavior in an attempt to understand the many factors that lead to an impact purchase decisions. Those who develop digital marketing strategies begin by identifying relevant markets and then analyze the relationship between target consumers and the product/service or brand. Often, in an attempt to gain insights, marketers employ techniques borrowed from other disciplines.


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