Online Marketing of Agricultural Produces - Analysis of Problems and Prospects

Dr. S.V. Akilandeeswari, M. Vidya


Agriculture is the backbone of our Indian economy. Agriculturists play a vital role in shaping the economic development of our country. The production of the agricultural produces is not constant due to various factors like monsoon, financial problems, natural disasters, government rules and regulations etc.So the demand does not equally match with the supply of the needy. For this reason similar to the other products agricultural products can also be made available through the internet so that dual satisfaction is on both the sides of the farmers as well as the consumers. The internet is the global network of networks which helps marketing of all the products.


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