Relationship of Data Mining & Customer Relationship Management

Pardeep Nehra


CRM (Customer Relationship Management) is defined as helping organizations to better discriminate and more  effectively allocate resources to the most profitable group of customers through the cycle of customer identification, customer attraction, customer retention and customer development. Detailed knowledge must be built up systematically so as to obtain a deeper understanding of each customer’s behavior characteristics and needs. Data Mining is the appropriate tool which provides all objective of CRM. It is the process of sorting through large amounts of data and picking out relevant information. Despite the importance of data mining techniques to customer relationship management (CRM), this paper represents the strong bonding between data mining and CRM.

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