A Study on Customer Attitude towards Banking Services in Nagercoil Town

K. Chitra, T. M. Padmanabhan


                  In this modern era every business organization are facing a tough competition especially in the banking industries. The attitude of bank customers towards public sector banks are discussed together with the perceived level of services of public sector banks by their customers and the importance of selected patronage factors in choosing public sector banks. Bank customers are profit motivated and the evidence generated in the study did not find an important consideration of the new branches role in increasing the utilization of services provided by public sector banks. It plays a important role in selecting banks as depository institutions and there is a high degree of awareness on the part of bank customers on the advantage of profit- loss sharing modes of investment and of the economic and social development role of the public sector banking system.



Customer attitude, Customer banking services.

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