Mass Media and Climate Change

B.N. Neelima, R. Uttama Reddy

Abstract


This paper focuses on the issue of Climate Change as an emerging area of concern among citizens, governments and policy makers globally. Since anthropogenic factors play an important role in contributing to climate change, it is imperative that attitudinal and behavioral changes among people concerning the environment could play an important role in mitigating the effects of climate change. Communication plays an important role in this regard as it creates awareness that could lead to positive action. The mass media, therefore, has an important role to play in this regard.

This paper discusses the anthropogenic factors leading to climate change, and argues how a change in behavior of people could be a positive intervention in climate change mitigation. It explores the positive role that mass media could play in this regard.


Keywords


Climate Change, Media, Communication, Behavioral Change, Policy Implications

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