Agri-Preneurship with E-Marketing in India

Girish C N, Govardhan B, Haritha S

Abstract


Over 58 per cent households depend on agriculture, which plays a vital role in Indian economy. Any improvements in the field of agriculture resembles in the Gross Value Added.. Agripreneurship is synonym with entrepreneurship in agriculture and refers to agribusiness establishment in agriculture and allied sector. Recent trends in agriculture are evident that agripreneurship can be used as an upliftment tool in agriculture. This shift from agriculture to agribusiness has made agriculture a profitable venture. Adding value chains with blending new marketing ideas will result in the evident changes. As if now, the agricultural value chains supports the product, knowledge and information surrounding the smallholder farmers and consumers. This differs from country to country showing more study is required to put forward its advantages in India.  Marketing has always attracted the community from past decades. Blending new marketing ideas will influence aspiring young entrepreneurship come forward with new business ideas in agriculture. We need more entrepreneurs in the agriculture sector because no economy is going to survive without it. This paper is about the implementing the agri-preneurship along with the e-marketing for an effective and efficient business scenario. It also focuses on the factors why businessmen are not focussing on the agripreneurship.


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