A Study of Consumer Satisfaction towards Social Brand Identity WHATSAPP



Today in the world of computers, everyone is blissful to how to use technologies and make use of resources according to the latest trends. there are many social networking sites available like WeChat, Whatsapp, Facebook, Twitter, Line, Viber and many more which we can access using terminal. This paper elaborate the use of one of the most powerful networking site being used today i.e. Whatsapp and how the consumer are satisfied by using this brand and how the new added features like Whatsapp Calling, Group Messaging  etc has the impact on users.

Full Text:



  • There are currently no refbacks.

Copyright (c) 2017 Edupedia Publications Pvt Ltd

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.


EduPedia Publications Pvt Ltd, D-351, Prem Nagar-2, Suleman Nagar, Kirari, Nagloi, New Delhi PIN-Code 110086, India Through Phone Call us now: +919958037887 or +919557022047

All published Articles are Open Access at https://edupediapublications.org/journals/

Paper submission: editor@edupediapublications.com or edupediapublications@gmail.com

Editor-in-Chief       editor@edupediapublications.com

Mobile:                  +919557022047 & +919958037887

Websites   https://edupediapublications.org/journals/.

Journals Maintained and Hosted by

EduPedia Publications (P) Ltd in Association with Other Institutional Partners


Pen2Print and IJR are registered trademark of the Edupedia Publications Pvt Ltd.