Media Impact and Elections: A Study of Political Campaign in Contemporary India

N A K Durrani


In democracy media act as a facilitator. It plays an extremely significant role in the political sphere as it influence public opinion through its agenda setting function. Media define and take up the issues that have immense appeal and emerge as dominant and decisive factors in the political realm.

Full Text:



  • There are currently no refbacks.

Copyright (c) 2016 N A K Durrani, Mohd Anas

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.


EduPedia Publications Pvt Ltd, D-351, Prem Nagar-2, Suleman Nagar, Kirari, Nagloi, New Delhi PIN-Code 110086, India Through Phone Call us now: +919958037887 or +919557022047

All published Articles are Open Access at

Paper submission: or


Mobile:                  +919557022047 & +919958037887


Journals Maintained and Hosted by

EduPedia Publications (P) Ltd in Association with Other Institutional Partners

Pen2Print and IJR are registered trademark of the Edupedia Publications Pvt Ltd.