Study On Critical Success Factors In Gem Industry in Beruwala

Musthafa Lebbai Fathima Haseena, Mohamed Nisam Mohamed Mishkath


During the historical times Sri Lanka is world famous for gems and it was known as the land of gems. Many valuable gems are taken to different parts of the world from Sri Lanka. Ratnapura is world famous precious stones and gem mining.
Gem industry plays a major role in Sri Lanka’s economic development. Their contribution to the national income is high but they are facing greater challenge in the modern business environment under tough competition, rapidly changing new technologies and globalization. So it is important that they have to clearly understand the factors which will lead to the success.
Therefore, this research study intended with the title “Critical success factors of Gem industry in Beruwala D.S Division”. Here the success factors include Good management, Marketing factors, Finance, Personal qualities, Education & Training and Experience. The success factors were analyzed based on the conceptual framework given by Yusuf Attahir, 1995.
Further 100 gem traders were taken under this study. The structured questionnaires were used to collect data and Convenience sampling method was used to get primary data. The collected data were analyzed using Univariate and Bivariate method using SPSS 19.0 package for convenience and reliability.
This research gives better understanding of the factors influencing on the success of Gem business in Beruwala D.S Division. This will also help gem merchants to clearly identify the factors that they need to give more priority in order to success in the business.
In addition to the above, the study offers suggestions to the gem merchant for their future survival and success.

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Copyright (c) 2016 Musthafa Lebbai Fathima Haseena, Mohamed Nisam Mohamed Mishkath

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