A Study on Brand Preference among the Paint Users in Dharmapuri Town

Dr. R. Venkatesh


Paint has been in use for time immemorial. The evidence can be found in the Cave paintings. The Chinese are considered to be the pioneers of manufacturing paints is made artificially and is used in many different ways. Paint is a mixture of four elements solvents, binders, pigments and additives. Solvents give the paint a liquid flow while the binder binds it to the surface. Pigments impart color and capacity to the paint and the additives give is special resistance properties.

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