An Overview of the Effect of Advertising of Toilet Soaps on Indian Consumers

Anjali Sharma, Jyotsana Khandelwal

Abstract


70 % of India Population Lives in 627000 Villages in rustic Areas.90percentage of the Rural Population is amassed in towns with a Population of under 2000, with agribusiness being the principle Business. This demonstrates the Potential India and needs to bring the much - required Volume Driven Growth. As far as possible in the Urban Market has come to and now advertisers are moving Rural. They are taking after "GO RURAL" Strategy.

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Copyright (c) 2015 Anjali Sharma, Jyotsana Khandelwal

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