Impact of E-Commerce on E-Retail

Bhupinder Kaur


Virtual companies and the internet are changing traditionally accepted economic practices and making competition even fiercer than it has ever been in the past. As the internet opens up larger markets to take advantage of, more and more flexible competitors are entering market, all offering better-priced value propositions in order to steal market share. This study explores the effect of information and communication technology and e-business on the retail industry. E-business has revolutionized the way companies do business. E-business offers buyers and sellers a new form of communication and provides opportunities to create a new marketplace. E-commerce has altered the practice, timing and technology. It has affected pricing, product availability, transportation patterns and consumer behaviour worldwide. The steady growth of e-business has changed the cost and profit picture for companies worldwide.


E-commerce; E-retail; Information; Communication Technology; Increasing Returns to Scale

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Copyright (c) 2015 Bhupinder Kaur

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