Two-Wheeler Consumers’ Behaviour towards the trustworthiness of Brand

Datrika Venkata Madhusudan Rao, Prof: Mohd. Akbar Ali Khan

Abstract


This original exploratory research study was to examine the impact of select independent and demographic variables on the trustworthiness of brand. Top four brands, namely Hero, Bajaj, Honda, and TVS were selected for study and 600 two-wheeler consumers’ samples collected, using random sampling in Hyderabad.  The data were analysed with descriptive statistics and non-parametric tests, to know the impact of variables on the trustworthiness of the brand and found no impact, further given various implications.



Keywords


Two-wheeler Consumer Behaviour, Trustworthiness of brand, Heritage Design, Joint Venture, Technology development, Safety features, Corporate Social Responsibility.

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