Entrepreneurial Behavior of Birdcage Craftsmen: An Evidence from Indonesia

Fitri Widianingsih, Ery Tri Djatmika, Heny Kusdiyanti


The emergence of birdcage craftsmen was encouraged by the problem of the family's financial needs and the increasing demand for handicrafts. Entrepreneurial behavior of craftsmen was oriented towards five aspects of business development. The business development aspects were namely innovation, proactive attitude, risk taking, networking, and results oriented. The present research used qualitative approach. Through real experience, researchers conducted interviews and discussions with four birdcage craftsmen. They were birdcage craftsmen and entrepreneurs in Turen sub-district, Malang district East Java Province of Indonesia. The results of the study showed that the entrepreneur behavior of the birdcage craftsmen had applied the five aspects studied.

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