Selection and evaluation of market segments using the fuzzy quality extension function approach

Pedram bahramnia, behnaz khodayari

Abstract


In this research, we prioritized market segments in the future bank. The method of work is to identify the requirements of technical requirements affecting these needs in the strength of the bank after determining the needs of segmentation and entry into the market segments. Using the approach to extend the function of fuzzy weight quality, the requirements and, consequently, the ranking of the requirements of the determination And finally, by determining the potential markets for ranking the market segments using the Topsis method, since there are ambiguous variables in the decision environment, fuzzy logic is used to increase the accuracy of the results. The method of data collection in this library and field research is a tool for collecting information from the field of questionnaires and interviews.

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